The Little Officials of the Song Dynasty - Chapter 43

The accidental discovery of Zheng Ling’s new skills reminded Yun Yan that they were going to hold an international food festival, and the scene must be very grand. Refer to the Wanxing Temple Fair on weekdays.

Regardless of whether it was the Wanxing Temple Fair or the then food festival, no one recorded them with a paintbrush. Because people’s aesthetics is now in a transitional period, folk customs have not yet entered a large number of painters’ works.

Nowadays, in addition to painting traditional landscapes, flowers and birds, it is more popular for painters to paint Buddha statues or complete sets of paintings, such as eighteen arhats.

If this is modern, Yun Yanhui will definitely try to contact a lot of media, but now it is the Northern Song Dynasty, so what Yun Yan thinks back is to let someone use a brush to record the grand moment, and then invite someone to use the silk to draw the picture. Take it down, this is definitely a very memorable scene.

Because it was reminded by Zheng Ling, Yun Yan asked him to try it out and draw a few pictures first to see his level.

Although Zheng Ling did not study very well, his painting is really a little level. He painted a picture of a bamboo bear eating bamboo shoots on the subject of Yun Beibei, expressing the plump look vividly and naively.

Yun Yan replied: “That’s right, with this knowledge, a prefect is definitely more than enough.”

“…” Zheng Ling said helplessly, “Don’t mention the prefects anymore… In other words, why would you want to put the whole food festival into the picture?”

“You don’t understand, this is not only a memorial, but also a trend in the future.” Yun Yan said, hooking Zheng Ling’s shoulder, “And, don’t you think this task is very challenging?”

“Too much,” Zheng Ling said, “for such a large and complex painting, I have to paint for a year or a half just to paint. You still want to find someone to paint it. How long will it take?”

“But in the future, they will appreciate,” Yun Yan said confidently, “Furthermore, it can be considered as leaving a little information for the younger generations. Have you not thought about it? What we see now, if there is no record, Nothing is left. If it disappears after a few years, future generations can only imagine their pictures. You have to paint well. I give you this opportunity to become famous.”

When Zheng Ling heard this, he showed a thoughtful look. At the beginning of his painting, he wanted to keep his feelings and good memories, and what should be left is the bustling Tokyo?

…

Zheng Ling hadn’t mentioned the idea in the early stage. Yun Yan received a few reports back here. Some monks have initially negotiated with some merchants, one is a few brothels, they are willing to co-sponsor, they can also provide singing and dancing performances, and the other is porcelain production. One of the merchants sells sugar.

For the former, Zheng Ling thought about it and asked other people’s opinions. They all felt that it was not too dignified to let a brothel sponsor. The last one who sells sugar, they demanded to focus on sweets. This is contrary to the purpose of the Food Festival. Although Bianliang people are fond of sweets, after all, the Food Festival is an all-encompassing place.

The remaining porcelain produced is quite suitable. The trade name is a bit awkward and is called “Hao Shao Color”. The porcelain they make is mostly tableware, cups, plates and dishes, etc.

Hotels in Tokyo City have many ways to attract customers. In addition to having prostitutes selling accompany wines, they are also very particular about tableware. They even use silver tableware, which is exquisite and elegant.

This company is very ideal. They proposed that this sponsorship can not only give a sum of money, but also provide a large number of exquisite porcelain tableware for food festivals.

In this way, Yunyan naturally feels that Hao Shao Se is the most suitable for sponsoring this food festival.

Both willing to sponsor, but also closely related to the theme of food, presumably the cooperation can achieve a win-win goal.

Therefore, Yun Yan went back to negotiate a contract with the owner of Hao Shao Se, and took the initiative to propose that various activities and selections will inevitably be held at the food festival. They also negotiated with the participating restaurants, and they have to launch it. New dishes, even limited dishes during the food festival.

At that time, you can circle some brilliant, research targeted tableware in advance, and design with the name of the dish or the color of the dish. Under the combination, there can be an effect of one plus one greater than two.

The surname of Hao Shao Se is “Hao”, which is the same as “Hao”, so many people directly call him Hao Shao Se. Their family was originally from the north, and they used porcelain for dozens of generations, but it was only in his grandfather’s generation that he started to become his own boss. When he came to Boss Hao, he even made his business in Tokyo.

Hao Shaose listened to Yun Yan’s thoughts and nodded again and again, “I have long heard that the little brother is an idea. Today’s interview is indeed a well-deserved reputation. I am sponsoring this food festival!”

“It just so happens that my younger brother is also very fond of Hao Shao Se to name the food festival, Daxiangguo Temple Hao Shao Se Cup International Food Festival, what a nice name!” Yun Yan replied politely and recognized this handful of age. Dude, “Then let’s sign the contract.”

As the plenipotentiary representative of Daxiangguo Temple, Yun Yanhui reviewed the contract. This contract must be notarized by the government. The general content is actually that Daxiangguo Temple leased the site to Haoshaose to hold a large-scale festival.

At the same time, there is also a contract that Hao Shao Se and Yun Yan Hui personally, that is, they entrust the event planning to Yun Yan Hui.

These are the relationships on the surface, and among them, how Yun Yanhui got the support of the monks of the Daxiangguo Temple “free” without having to sign any contracts.

…

As for the collection of dishes, because the organizer is Daxiangguo Temple, everyone is quite active. After going through the selection of the tasting group, Yun Yanhui also tasted everything by himself, which confirmed the abbot’s words.

They have reached an agreement with some particularly outstanding dish owners who have a certain reputation in Bianliang to develop new dishes with themes such as “monastery” and “autumn”. They are the first to launch in Daxiangguo Temple, and some are limited for sale. Only gourmet food You can taste it during the festival.

In this way, the sponsors and most of the dishes have been decided, and the preliminary publicity can begin.

Since this is a large-scale cooperation, there is no need to send people to the streets to distribute small advertisements, so just posting posters is already huge. The Hao Shao Se Cup International Food Festival, scheduled for early autumn, will be held at Daxiangguo Temple for three days.

At that time, there will be a gathering of food from all over the world, various tasting activities, on-site cooking and final events will be endless, and new dishes of contemporary Yiya will be launched, which can only be tasted at the first time during the food festival.

People in Tokyo, who love lively and food, are full of interest in this food festival, and it will take more than a month to open, but the discussions on the streets have continued.

Among them are the “Navy Army” that Yun Yan returned to hire, just to spread all kinds of opinions. No matter what the content is, there is only one purpose, which is to create various topics and raise everyone’s expectations.

For example: Summarize how to empty your stomach before the food festival and eat from start to finish. When you hear this method, even if you don’t want to go, you will feel a little bit of interest.

There is also: For this food festival, all the ingredients around Tokyo will be bought. Those who hear it will think again, what kind of scene should it be when the momentum is so big, Daxiangguo Temple is so big, and it is full of all kinds of food? This scene alone is also worth seeing!

And: I heard that there is a special area that specializes in exotic food such as snakes and insects… so it can attract a wave of curious people.

…

For quality and publicity, both hands must be grasped and both hands must be hard.

When the degree of discussion was soaring, and almost everyone knew that there was a food festival, Yun Yanhui offered another trick, that is, the theme poem/word collection activity of the food festival.

What is the most important thing Da Song lacks? Genius.

All the poems of the contestants will be posted, and the best will be selected by the public, and then the Oiran lady will be asked to compose and sing at the opening of the food festival.

In addition, the prize is a set of excellent four treasures of the study, in fact, the value is insignificant. The biggest temptation is actually the popular vote, the highly anticipated honor, the choreography by the Oiran lady, and the booking of the big Hit song.

Yun Yanhui had already discussed with Zhou Renai and other acquaintance mammoths, and asked them to help, arranging oiran prostitutes to urge those literati to participate.

As long as these people participate, they will take the initiative to bring up this food festival. Spreading their poems is equivalent to spreading the food festival, and it is also equivalent to helping stir up the heat for free.

…

Of such a big movement, Yun Yanhui’s familiar little friend Zhao Yunchu of course also knew about it.

Before, Yun Yanhui did not have time to pay attention to Zheng Ling and him because he was busy with the flower fish and food festival. Not long after Zheng Ling was sent to study painting, Zhao Yunchu also came up again and watched Yun Yan return. Are you busy?

The answer is that although I am talking about things, I am not busy.

Zhou Renai brought a few sisters and daughters to Yunyan back here to talk about the commercial performance of the food festival. At that time, they will not only perform the poems of the winners, but have a whole performance, which is just the finale. .

For prostitutes, accompany customers are certainly income, but it is also important to participate in commercial performances to maintain public exposure, especially on large-scale occasions.

Generally speaking, official activities are more inclined to find official prostitutes from Jiaofangsi, or top city prostitutes. The non-governmental and private activities are more casual, according to the preferences of the organizer.

This time, it was also because Yun Yanhui had some friendship with Zhou Renai that she set up the line and handed it over to these city prostitutes. Zhou Renai consciously couldn’t live up to her trust, so she was very dedicated not only to tell her daughters to spread the food festival advertisement, but also to bring everyone to Yun Yan back to explain the program arrangement, or even the audition.

Therefore, when Zhao Yunchu rushed forward, what he saw was a scene where he was very “drunk and drunk.”

A group of young ladies and big sisters sat around Yun Yanhui, warming the fragrant nephrite, and feeding him a bite from time to time. Yun Yan sat down with his hands open and slumped with one foot on the stool. He listened blankly to Zhou Ren’s love to talk. Something was brought to his mouth and eaten without slanting eyes. He was very sophisticated. If it is not still young, it is a romantic affair.

And because of her young age, this can only be considered cute.