Video Game Designer - Chapter 510
Regardless of any business, there is always such a sentence, all relying on peers.
For example, in the same confusing game line, you originally made a decision that is not yet savvy, which may provoke players’ scolding; but this time your peers made a worse decision than you, and directly changed yourself Became the head of the crowd.
At this time, players will focus on the main firepower, the worse one.
On the contrary, it was your original operation. Under such a sharp contrast, you will find that it is actually quite good.
As the saying goes, this is the reason for pulling a general in a dwarf.
“The 15% draw is 3% higher than the 12% draw of EPIC, but it still has a lot of advantages compared to the steam platform. In addition, the manufacturers who jumped to EPIC have gained a lot of infamy. , We still have some advantages in this.” Yves from Ubisoft said in summary.
Including the new platform is about to go online, including the temporary headquarters of the new platform has been established, the headquarters is located in the EA industrial park in Redwood City, the United States, and the Ubisoft headquarters in Rennes, France will also be divided into an area for operation New platform.
The China branch is located in Hong Kong, which is almost the same as the steam platform.
“Put us on the opposite side of EPIC, so that we will be more comfortable.” Chu He nodded gently.
It is like a line in the lurking game that Tianhe Network just launched: when people identify with a thing, they will unconsciously criticize its opposite; when people criticize a thing, they will unconsciously agree with its opposite.
This is a human instinct, not a characteristic of a country. Now everyone agrees is the steam platform, countless players scolded EPIC.
Foreign players scolded EPIC because EPIC allowed many games to digitally monopolize on its platform; domestic players scolded EPIC for letting these games off the steam platform for exclusive use, plus EPIC also locked the country.
This kind of invisible discrimination and despising behavior makes players even have no chance to buy genuine ones. To apply a sentence from more players, how do you want your players to support you even if you do not pay attention to your user group?
Monopoly for a limited time is undoubtedly because the manufacturers believe that the benefits of the game’s landing on the steam platform and the accumulation of sales in the country are not as good as those of EPIC.
But do not want to give up this market, what should I do?
Monopolizing for a limited time, and waiting for the heat to pass, is it not a good idea to log in a wave of money on the steam platform?
But it is undoubtedly because of this attitude of not paying attention, it is the most annoying player.
For foreign players, they hate the monopoly of a certain platform, but for domestic players, monopoly is exclusive. If your platform is easy to use, non-steam platform fans are loyal players. Go to you with me.
But the most important thing is that if you monopolize and monopolize, but close the door directly, you have to write the slogan ‘Chinese and dogs are not allowed to enter’ on the door.
“Huaxia District is a big market, and it is also your home base. At the same time, Ubisoft’s reputation is also very good in China. We can put the main entry point in this piece to let game manufacturers know the strength of our platform. Put it on our platform, they can make a lot of money.” Wilson said excitedly towards Chuhe.
Of course, he also has a little bit of a number in his heart. He just said that Ubisoft and Tianhe Network have a good reputation in China. As for their EA… 2333 will not be discussed, not discussed.
Small and medium-sized game manufacturers are the targets they need. As for the attractive masterpieces, only Tianhe Network, Ubisoft and EA have actually been able to support this platform.
“But at the time of release, we need to be well prepared, and a masterpiece will be launched on the 15th of every month.” Chu He said to Wilson if he directed Wilson.
More than two masterpieces were launched in the same month, which was a serious crash.
The best option is to only launch a masterpiece on the 15th of each month, such as Ubisoft on the 15th of this month and EA on the 15th of the next month.
Originally, everyone did not carry out strategic cooperation, that is, it depends on their own abilities.
But now that everyone has reached a strategic partnership, this internal competition will be a meaningless act.
“15% of the profit, in addition to the necessary platform operating expenses in the early stage, we need to use most of the profits to attract players to settle in.” Chu He continued.
It is basically non-existent to expect merchants to take the initiative to reduce prices, unless their TEU platform is already large enough to deceive customers.
In this case, if you want to make profits to the players, they can only pay for their platform.
The same is to spend money to promote the game, EPIC chose to use this money to buy the game manufacturers, so that their games landing on the EPIC platform for exclusive.
After Chu He studied, they decided to use money to buy players, and give them actual discounts to attract players, and manufacturers can get a lower profit than the steam platform.
As for the extra cost, then I’m sorry, they don’t want to pay the money.
Anyway, don’t want you to monopolize, you can also think of other platforms.
“At the same time, we can support independent game producers to attract ordinary small independent game teams at once, for example, select several excellent independent games every month, give them technical and financial support, and also help them in marketing. Help,” Chu He continued to add.
The former profit is aimed at attracting players, while the latter is aimed at attracting small independent game teams.
Since you want to be a platform, not a launcher of its masterpieces, a variety of games must be needed.
“It’s almost time for a press conference, and just by this wave of EPIC’s unwise operation, let everyone know that our TEU platform is also coming.” Wilson nodded gently.
“Alipay, WeChat, UnionPay and other channels have been established, and relevant information has been reviewed.”
“The key lies in the legitimacy of the game. After all, whether it is the steam platform ~www.mtlnovel.com~ or rotten oranges, it can be regarded as semi-gray to some extent, it can be said to be legal but it can also be said to be illegal.” Wilson said.
This is a big problem. Both the steam platform and rotten oranges are improving the experience of Chinese players, but active publicity is almost non-existent. After all, this thing is illegal. It is completely up to the top. Idea.
“The establishment of the China Specials Zone alone is like a steam platform. At the same time, the game is reviewed to ensure that there are no political innuendo games and pure **** and violent games. In addition, 18X games also need to be regulated.” Chu He The bottom line is fairly well understood.
Some things can be done by the steam platform, but TEU can’t, because there is a shadow of the Tianhe network. Although the market share of such things as small butter is quite large, Chuhe thinks that TEU is still not good. After all, this stuff is too sensitive Too.
Aside from the element of cesium love, as long as the rest of the games are not purely **** and bloody, and violent and violent, basically there will not be too many problems.
After all, TEU is almost the same as the operation model of the steam platform, but it always has the power of the Tianhe network, so there are some things to be adhered to.