Video Game Designer - Chapter 514
For the TEU platform that suddenly popped up, it can be said that all the people related to the platform in the industry are scolding the dog.
Especially for domestic wegame, Wang He, who has been promoted to general manager of the domestic department of wegame, looked at the latest news about TEU and could not help but pat the thigh.
Isn’t that what happened?
What is the advantage of Wegame over steam in China?
The game is approved and can be promoted in a fair and bright way; at the same time, it provides funds and other channels of support. Wegame, which is backed by QQ and WeChat, says that the user is the second. No one dares to say that he is the first, even Tianhe Network. .
Relying on these advantages, many domestic games are invested in the arms of wegame.
Similarly, wegame’s default for games is 30%. Of course, with some special game manufacturers, wegame will return profits. This is another matter.
But now that the emergence of TEU, wegame does not have that great advantage.
The first is the share of the platform. TEU, like EPIC, acts as a **** stick in the industry, just like Changhong in the TV industry, China in laptops, and 360 in anti-virus software.
TEU and EPIC can also be regarded as price butchers for a while.
Wang He does not know what kind of countermeasures there will be for foreign GOG and steam platforms.
But he knows that if wegame does not launch any targeted methods, some of the games of wegame will definitely be put into the arms of TEU.
After all, for game makers, a platform with traffic users and a background that is not weak and draws little is really too tempting.
Why doesn’t the steam platform panic at all?
Because their user traffic is countless times greater than EPIC, even if EPIC’s cost is lower, for game manufacturers, EPIC may only buy 100,000 copies, but on the steam platform they can sell 500,000 copies, who is more Make money?
Most of the exclusive gaming platforms that are currently listed on EPIC are still limited-time exclusive. The main reason is to see how EPIC’s capabilities are compared to the steam platform.
For players, this kind of competition actually damages their interests, because they can’t buy games cheaper, they are only forced to consume by this store by an exclusive game.
Rather than, as in the early Meituan’s clash with the hungry, the two sides squandered each other’s money to reduce consumers.
Although everyone knows that when the industry stabilizes, they are the cut leeks, but that is also the thing afterwards, at least at that stage they benefited.
The EPIC exclusive game, however, did not benefit the players.
TEU is different. Take a large piece of profit, partly to the manufacturer, and partly to the player. Such a platform is more difficult than looking at the fierce EPIC, and the advantage of TEU in the game is EPIC is also bigger.
…
With the EA and Ubisoft, I temporarily settled the TEU and left the United States to return to the Chu River in Jinling.
Just after getting off the plane and being taken to the Tianhe Building, a phone rang, about the issue of the NE’s game landing on the TEU.
Meng Xiansheng was calling, of course, if it was only a game under the network element, then he would not be allowed to call. The purpose of finding Chuhe was not only about the game under the network element, but also other game publishing companies wanted Ask your game for directions.
“It’s similar to the steam platform, but compared with the steam platform, our quality requirements for the game are more important. Games that log on to the TEU platform need to be reviewed by our internal game. Only after passing the game can we log in to the game store. Of course if we don’t Through internal audits, as long as there are no special three-view and political issues, there will be a player voting stage to provide players with a limited-time trial version with a pass score of 60% or more, and can also join the platform store.”
Chu He told Meng Xiansheng.
This is a strategy developed by Chuhe together with EA and Ubisoft, which is very different from the steam platform.
First of all, the steam platform has very low requirements for game review. Basically, as long as there is no special explosion problem, you can log in to the steam platform as long as you pay the fee.
The main reason is that the steam platform wants to create an open platform, and the quality of the game has little effect on them.
For the steam platform, especially the current steam platform, it is basically impossible for small manufacturers to count on the promotion of the steam platform.
If the steam platform promotes your game, it means that your game sales are increasing at a considerable rate, and there is already some heat.
To put it simply, today’s steam platform is for independent game teams, and they will only recommend it to you if your game has some popularity, instead of having an internal recommendation review department like the earlier steam platform, in After two rounds of review and determination, a special game recommendation is made.
Today’s steam platform is entirely about big data to choose and recommend games.
“Such a strategy, it is estimated that many game manufacturers will play some tricks.” Meng Xiansheng said with emotion.
In such a model, the player’s initiative can be said to be very large. Like the early steam platform, the positive and negative reviews are very powerful.
“We have a set of special data screening methods for positive and negative reviews. As for the evaluation, if we find the first round of warning and discontinue the game, and the second round, we will refuse the game of its manufacturer to log in to TEU.” Chu He Chao said to Meng Xiansheng.
Regarding these strategies, TEU is currently being drafted, and soon TEU will also open application channels for third-party independent vendors.
Chu He believes that this is definitely a very big temptation for ordinary independent game manufacturers and small teams.
A lower draw, a better price, and a review of the game will get a recommendation for a water test. Of course, the recommended location for this water test cannot be the world-wide ~www.mtlnovel.com~ but The division is determined according to the attribution of the player’s account. For example, if the attribution of the account chooses the Huaxia region, which game is divided into the Huaxia region is recommended and will be put on the display interface of 500,000 users.
But even so, compared with the steam platform, the advantages of TEU are still great.
If you want to talk about disadvantages, it is not as mature as the steam platform.
I discussed some things with Meng Xiansheng, and at the same time determined a batch of domestic games that landed on TEU. On the second day, TEU officially announced the standards for third-party games to global players and game practitioners.
A large game was submitted for review that day, from more than 20 countries around the world, a total of 510 games, including a total of more than 27 games from China.
There are a total of 5 games supported by China Star, and there are also 2 games launched by a domestic mobile game manufacturer and a game launched by a page game manufacturer.
One of them is similar to the original generation product of Tianhe Network, the style that Red Moon passed on, and the other is a PPT word game, called the Goddess League, which is no different from the ordinary krypton gold mobile game, and it is also playing the edge of selling meat.